FACIAL PROJECTION MAPPING
Nothing is more inspiring
than the human anatomy.
DDB REMEDY FOR GILEAD**
(**Not to be confused with Gilead in Handmaiden's Tale) Projections have a unique immersive way of communicating visual concepts. “Head Barcelona” is a product launch of a medical nature. A bit of a mad project, to be honest.
We needed to demonstrate how the ageing process happens and Gilead's relationship with the medication for AIDS. The Map had to be ageless and without cultural boundaries. This meant finding women who looked roughly similar to each other, in Barcelona, to create the mapping.
Below are some of my past experiences and inspirations.
- A N D Y W A R H O L -
“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.”
THE CREATIVE CHALLENGE
BACK TO THE CLIENT:
The idea is to dramatically show how patients age with the current treatments. We also needed to demonstrate the point at which you start to think of how this affects the patients. The drama created will bring the client's product into a new light.